Like all social platforms, LinkedIn has evolved. Once a digital résumé repository, it’s now a hybrid of professional networking, personal branding, content sharing, and business development. It’s where brands build credibility, leaders share ideas, and companies engage audiences in meaningful ways.
And increasingly, video is the format driving that engagement.
If your content strategy still leans heavily on static images and text posts, it might be time for a reset. LinkedIn has gone all-in on video for a reason, and if you want to stand out in the feed, video needs to be part of your mix. Just check out this post from LinkedIn’s Chief Marketing and Strategy Officer, Jessica Jensen.
Why LinkedIn Is Prioritizing Video
LinkedIn has made video a cornerstone of its platform because it works:
Microsoft, LinkedIn’s parent company, has continued to invest in features like native video uploads, auto-captioning, video messaging, and in-feed video ads. These aren’t just nice-to-haves, they’re signals that video is LinkedIn’s present and future.
In a feed full of professional updates, bullet points and brand slogans, video introduces something more powerful: human connection. A face, a voice, a moment. That’s why LinkedIn is prioritizing it. And that’s why you should too.
Not all video is created equal. Here are the most impactful formats for LinkedIn’s professional audience:
Customer Testimonials
People trust people. Authentic video testimonials from customers create social proof that written quotes simply can’t replicate. They’re especially powerful for B2B and professional services.
✅ Pro Tip: Keep it under 90 seconds. Focus on real outcomes.
Employee Spotlights
Want to elevate your employer brand? Culture is a competitive advantage and highlighting your team is a great way to bring that to life. Video spotlights featuring team members build trust, attract talent, and highlight culture.
Thought Leadership
Executives and subject-matter experts sharing quick insights, big ideas, market commentary, or behind-the-scenes perspectives help build credibility and engagement, and a great way to show up in feeds.
✅ Pro Tip: Use subtitles. Most viewers watch with sound off.
Product Demos & Use Cases
Short walkthroughs or “how we solved this problem” stories help prospects understand real-world value without needing a sales call.
Event Recaps & Announcements
Turn live moments into ongoing content. Speaking at a conference? Hosting a roundtable? Use video to extend the moment beyond the event itself, and remind your network that your brand is active and visible.
LinkedIn is noisy. What breaks through isn’t slick production—it’s realness. The most effective videos today are often unscripted, authentic, and created by the people closest to the story: customers, employees, and leaders.
That’s why more organizations are rethinking how they source and share video content. Instead of expensive shoots and long lead times, they’re turning to tools that make it simple to capture great stories quickly.
One example: MahaloHub, a platform that helps brands and agencies collect and curate authentic video testimonials, employee stories, and thought leadership—without film crews or complicated logistics. It’s become a go-to solution for teams who want to publish compelling video content on platforms like LinkedIn without breaking their workflow.
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