One of the most effective ways to do this is by using customer video testimonials. These videos showcase real-life experiences and opinions of your customers, which can help increase your credibility and brand reputation.

• • 90% of consumers say that customer video testimonials are helpful in their purchasing decision-making process. (HubSpot)

• • Companies that use customer video testimonials see a 68% increase in sales revenue. (G2 Crowd)

• • 84% of people trust online reviews as much as they trust recommendations from friends and family. (BrightLocal)

 

So, the question becomes: how do you create effective customer video testimonials? Here are some best practices to follow:

 

Keep it short and sweet

According to a study by HubSpot, 55% of viewers will stop watching a video after the first 15 seconds. Keep your customer video testimonials short and sweet to ensure maximum engagement.

 

Ask specific questions

To get the most valuable insights from your customers, ask specific questions that focus on the benefits they received from your product or service. Avoid asking leading questions that may influence their response.

 

Show diversity

Feature a diverse range of customers in your video testimonials to appeal to a wider audience. This can include different ages, genders, backgrounds, and industries.

 

Include a call-to-action

Include a call-to-action at the end of your video testimonials to encourage viewers to take action. This could be to visit your website, make a purchase, or sign up for a free trial.

 

Make it easy

Your customers are busy, and while they likely want to help you they have their day job. Making it easy for them to record their story is essential. Sending them a link that sparks their camera, and guiding them through a series of specific questions will get you the content you want without burdening your customer.