Of course, every company wants to attract and hire the best candidates because they help make the company better. Unfortunately, there is a finite supply of the ‘best’ and not every company can attract them. Here’s the good news: there are many things you can do to improve your attractiveness to candidates and one of them is to leverage your employees’ video testimonials into your talent acquisition efforts. Employee video testimonials can be a powerful tool for attracting new employees because they provide an authentic look into the culture and values of your company.

Need more reasons? Here’s five:

1. They give candidates an inside look into your company culture

Job seekers want to know what it’s like to work at your company before they apply. Employee video testimonials give candidates an inside look into your company culture by showcasing the experiences and opinions of your current employees. This can help candidates determine if your company is a good fit for them and if they would be happy working there.

2. They provide social proof

Social proof is the idea that people are more likely to do something if they see others doing it. Employee video testimonials provide social proof by showing candidates that other people enjoy working at your company. This can be a powerful motivator for candidates to apply to your company.

3. They are more engaging than text-based testimonials

While written testimonials can be helpful, video testimonials are more engaging and memorable. Candidates are more likely to remember a video testimonial than a written one, and they are more likely to be moved by the emotions and expressions of the person giving the testimonial.

4. They humanize your company

Employee video testimonials humanize your company by showcasing the people behind the brand. Candidates want to work for a company that values its employees and treats them well. By showing the human side of your company, you can attract candidates who value a positive work culture.

5. They can be shared on social media

Employee video testimonials can be shared on social media to reach a wider audience. This can help attract passive candidates who may not be actively looking for a job but are open to new opportunities.

Have additional thoughts? We’d love to hear them!