MahaloHub and Video Marketing Center News Release

MahaloHub and Video Marketing Center Partner to Empower Distributors with Real-Time Video Marketing and Customer Testimonial Tools

MahaloHub, a leading video testimonial marketing platform, and Video Marketing Center (VMC), a top platform for digital selling and video-based sales enablement, have announced a strategic partnership designed to supercharge sales and marketing capabilities for manufacturers, distributors and channel partners. The strategic alliance will offer the industry’s most comprehensive sales and marketing platform to enhance sales effectiveness, create operational efficiencies, incorporate authentic customer stories into the sales process, transform customer engagement, and accelerate revenue growth.

Revolutionizing Distributor and Channel Partner Efficiency

As the global shift towards digital selling continues, manufacturers, distributors and channel partners face constant challenges to stay up-to-date with the latest sales and marketing information. The partnership between MahaloHub and VMC addresses this challenge by providing a unified platform where partners can seamlessly leverage videos and update product information and marketing content in real-time, ensuring that they always have the most relevant, co-branded materials at their fingertips.

“Our partnership with MahaloHub offers a game-changing solution that streamlines video content creation for manufacturers, distributors and channel partners. They now have the ability to update their sales and marketing content in real-time while integrating customer testimonial videos, creating a more powerful, effective, and efficient sales process.”

Joe Wright, CEO, Video Marketing Center

VMC is widely recognized for its co-branding capabilities, which allow businesses to create custom-branded video content that all companies in the channel can easily share with their networks. The integration with MahaloHub to incorporate authentic video testimonials offers a powerful solution to boost trust, engagement, and sales across distributed sales channels.

Key Efficiency Gains for Distributors:

Real-Time Content Updates: VMC’s platform allows manufacturers and distributors to access and update video content, sales collateral, and marketing campaigns instantly. Whether introducing a new product or updating promotional material, the platform ensures real-time access to the latest branded content.
Integrated Customer Testimonials: With MahaloHub’s focus on authentic video testimonials, companies can now embed real customer stories directly into their marketing and sales assets. This helps build trust and credibility with potential buyers by showcasing genuine customer experiences with products or services.
Co-Branded Video Content: VMC’s platform enables companies to co-brand videos with their partners, ensuring the brand stays top of mind while delivering a consistent, engaging message across all channels. Combined with MahaloHub’s authentic testimonial videos, this creates a powerful sales tool.
Enhanced Communication Tools: With VMC’s integrated video creation tools and MahaloHub’s focus on authentic customer stories, companies can quickly produce and distribute high-impact marketing content across multiple platforms. This helps to reduce the marketing burden while boosting overall engagement.
Unified Dashboard for Sales and Marketing: Manufacturers and distributors can track customer interactions, product views, and engagement with marketing materials through a comprehensive dashboard. This streamlined approach reduces time spent on managing multiple tools, allowing partners to focus on what matters most—closing deals.

Enhancing the Sales Toolkit with Customer Stories

Incorporating customer testimonials into the sales toolkit can dramatically enhance manufacturers and distributors ability to sell more effectively. With the new partnership, companies within the channel can easily include compelling, real-world customer stories alongside product demos and co-branded video content, creating a more persuasive and impactful pitch.

These testimonials can be used in follow-up emails, video campaigns, or embedded into websites and social media, offering flexible ways to personalize the customer journey.

“By adding real customer voices to the sales narrative, we’re helping our partners increase conversion rates and deepen customer relationships,” said Patrick Rooney, CEO of MahaloHub.

Combining Analytics and Actionable Insights

Beyond efficiency, the partnership delivers in-depth insights through advanced analytics, providing manufacturers, distributors and channel partners real-time data on customer interactions. From tracking which testimonials resonate most with viewers to measuring training performance, the insights from VMC’s platform enable partners to fine-tune their marketing strategies and achieve better results.

For more information and to explore how this partnership can benefit your channel network, contact us at [email protected]

About MahaloHub

MahaloHub enables businesses to collect, manage, and distribute authentic video testimonials, driving trust and engagement throughout the customer journey.

About Video Marketing Center (VMC)

VMC is a leader in video selling and marketing, offering tools that empower businesses and channel partners with co-branded video campaigns, real-time content management, and analytics-driven insights.