The question is: how do you turn happy customers into recommendations?

 

Build a great relationship with your customers.

Before inviting customers to record a video testimonial, it’s important to build a relationship with them and give them such a great experience that they become a raving fan. This can be done by staying in touch with them, providing excellent customer service, and showing genuine interest in their needs.

Explain the purpose.

Let your customers know why you’re asking for a video testimonial and how it will benefit them. Explain that it will help showcase their experience with your product or service and could potentially help other customers in making a decision.

Provide clear instructions.

Make sure to provide clear instructions on how to record and submit the video testimonial. This can include details on the length of the video, the format required, and any other requirements.

Offer an incentive.

Consider offering an incentive for customers who provide a video testimonial, such as a discount on their next purchase, a free product or making a charitable donation. This can encourage more customers to participate.

Keep it short, sweet and easy.

When asking for a video testimonial, make sure to keep the request short and to the point. Once they agree, make the process super simple so they don’t have to figure anything out.

Follow up.

If a customer agrees to provide a video testimonial, make sure to follow up with them and provide any additional support they may need. This can include answering any questions they have or providing technical support for recording the video.

Give them tips for the best quality recording.

While some people may be savvy with recording themselves, many may not be. Providing some helpful tips and best practices will go a long way to getting the quality you want. Here are some helpful tips you can share.

Obtain written consent.

Make sure to obtain written consent from the customer before using the video testimonial. This can include obtaining their signature on a release form, obtaining their consent via email or simply reviewing and agreeing to a consent waiver (think of all the software agreements you’ve ‘signed’ – even on your mobile phone).

Promote the video.

Once the video testimonial is complete, make sure to promote it on your website and social media channels. This will help showcase your customers’ experience and help others make the right decision.