Know What Will Resonate,
Before You Go To Market
Clarity by MahaloHub is a video-first insights engine that predicts how audiences will emotionally and cognitively respond to your messaging, content, or campaigns — before launch.
Powered by the Predictive Resonance Score™, the first metric designed to quantify pre-launch message impact.
Clarity by MahaloHub shows you how real people actually react to your content so you can launch campaigns, shape stories, and build trust with confidence, faster and more efficiently.
The $245 billion problem.
Global brands lose nearly $250 billion every year on marketing that fails to resonate. Meanwhile, a whopping 70% of CMOs don’t trust creative performance pre-launch.
That’s a real problem.
The solution: The Clarity Predictive Resonance Score.
The only video-first AI-powered metric that analyzes human reactions to predict resonance before you launch. Saving media budget, costly revisions, and the dreaded, “I don’t like that color.”
The Clarity Predictive Resonance Score provides a scientifically validated 0-100 score that predicts message resonance using audience feedback and multimodal AI analysis.
Go From “We Think” to “We Know”
Optimize Resonance
Capture authentic feedback to shape storylines, messaging, and content so it lands the first time.
Know Before You Launch
Immediate feedback to validate narratives, creative, and campaign assets with real reactions.
Tap Into Audience Nuance
Go beyond the transcript to capture tone, emotion, facial cues, and pauses that reveal what truly connects.
Make Smarter Moves, Faster
Reduce time-to-insight from weeks to hours, so your team can pivot in real time.
Validate messaging in 48 hours and save time, budget and headaches.
Target Any Audience
Invite your customers or employees, or create a custom panel from more than 6 million qualified participants.
Upload Any Asset
Upload an ad, campaign video, message map, EVP story, social graphic, internal comms, pitch concept, and more.
Create Prompts
“Which of these do you prefer, and why?”, “What’s your takeaway?”, “Does this sound like our culture?”, or “How does this make you feel?”
Collect Responses
Asynchronous – any time, any where, any device.
AI-Powered Insights
Gain predictive insights into what will land, and suggestions to improve resonance.
Teams of all sizes love MahaloHub, including:
A modern-day virtual focus group that delivers nuanced AI-powered insights from authentic human feedback.
Fast, scalable, and affordable.
Video-first insights for modern storytellers.
Faster, smarter & less expensive.
Going beyond simple text transcript analysis, Clarity evaluates facial cues, tone of voice, emotion, and body language to provide deeper insights into messaging and campaigns, at scale, so marketing teams know what will truly connect before they go to market.
- Time to insight in hours, not weeks
- Surface themes, standout quotes, and sentiment
- Faster and less expensive than focus groups
- A/B Testing in a single workflow
- Reduce research time and cost
Clarity by MahaloHub reveals what real people think and feel as they interact with your messaging, content, and products.
Multi-Stakeholder Insights, At Scale
Agencies
Campaign validation: Pressure test messaging and creative concepts before launch.
Consumer perceptions: Uncover how people truly perceive your message, brand, or experience.
Stand out with data-backed proof: Win pitches with resonance insights.
Reduce time-to-insight: Show clients real reactions to reduce rounds of revisions.
Premium service at a lower cost: Offer Clarity panels and insights as a new revenue stream.
Marketing & Branding Teams
Campaign validation: Pressure test messaging and creative concepts before launch.
Consumer perceptions: Uncover how people truly perceive your message, brand, or experience.
Save time & budget: Move from weeks of testing to a single day.
Know resonance before you go live: Double-down on winners, skip what won’t land.
Communications Teams
Faster message development & testing: Adjust narrative in hours, not weeks.
Cost-effective panels: Avoid expensive traditional research.
Respond confidently in sensitive moments: Capture authentic reactions to shape crisis and reputation strategies.
Real-time audience insights: Understand how key stakeholders and audiences perceive your messages as situations unfold.
Measure message resonance: Analyze tone, sentiment, and emotion to see what’s landing, what’s missing, and how to strengthen future communications.
Internal Communications & Employer Branding
Shape EVP and culture stories: Capture authentic employee reactions to EVP, culture, and campaigns.
Test creative to make sure it captures the true employee experience.
Cut time-to-insight: Move quickly from feedback to storylines that engages and retains.
Reduce Budget: Test global employer brand campaigns with panels at a fraction of the focus-group cost.
Go beyond what people say by seeing what they feel.
Tap into the emotion, body language, and vocal cues of your video content to see how your message really lands before you go live.
- Message testing
- Tone and clarity checks
- Culture or brand alignment validation
- Customer / employee reaction analysis
- Product feedback
- Pitch and creative concept feedback
- Sales discovery
- Town Hall feedback
Unlock valuable video-first resonance insights and make your content truly connect.
